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Marketing Manager - Digital & Social (HK & PRC)

Keywords / Skills : Digital Marketing

Posted: 2018-01-10

Marketing & Communications
Direct Marketing
Bachelors/ Degree
Posted On
10th Jan 2018
Job Ref code
Job Description

About our Client

Our client is a one of the largest beauty, skin care and cosmetic company with a significant presence in Hong Kong, China and North America. Having experienced rapid growth with their product lines on a global level, they are well placed to continue their aggressive business expansion and a Marketing Manager is sought to join their team.

About the Role

Reporting to the General Manager, this is a hands on role. You will responsible for planning and implementing offline and online marketing strategies to captivate PRC shoppers through leveraging current social media channels such as WeChat and Weibo for audience outreach. You will take lead in driving marketing campaigns to promote store and web traffic as well as managing local KOLs and influencers to meet business objectives. Lastly, you will lead and manage the planning, tracking and evaluating digital marketing resource supply and continuously drive for channel optimization and marketing efficiency improvement.


  • Bachelors degree preferred in a relevant field such as communications, marketing, advertising or journalism
  • 9+ years of experience in retail marketing, channel marketing, B2C marketing or digital marketing
  • Strong understanding of the local market and opportunities for growth in communications and digital
  • Good understanding about what content works best for which channel, what content helps sales teams; keen eye for design
  • Superior organization and people skills with the ability to be flexible, set priorities, problem-solve, multi-task and work well independently in a dynamic, rapidly changing workplace with a proven history of managing concurrent projects with competing timelines
  • Exceptional organisation, writing and verbal communication skills in English and Mandarin

Click "Apply Now" to apply for this position or call Karen Cheng at +852 3180 4921 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.

Key Skill(s)