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DIGITAL MARKETING SPECIALIST/ MANAGER

Keywords / Skills : testing, Google Analytics, website

3 - 5 years
Posted: 2017-12-23

Nationality
Hong Kong
Industry
Recruitment/Staffing/RPO
Function
Marketing & Communications
Role
Marketing Manager
Posted On
23rd Dec 2017
Job Ref code
625
Job Description
Responsibilities:
  • Take ownership of increasing lead generation and improving ROI month over month via digital channels.
  • Handle digital marketing projects working cross-functionally with senior leadership and product, design and sales teams.
  • Develop lead nurturing, lifecycle communication and segmentation campaigns.
  • Lead website conversion, testing and optimization working closely with the website designer & developer to execute.
  • Research and understand the buying cycle – manage the communication strategy for each stage.
  • Write email blasts, social media posts and occasionally website copy or other projects to support digital marketing efforts.
  • Research, propose and plan new channels and tactics that will help to achieve organizational business goals.
  • Own and maintain monthly reporting and analysis, website analytics, key metrics and campaign reporting identifying areas that work well and areas that need improvement.
  • Constantly look for areas to improve efficiency using automation and process improvements.
Requirements:
  • Have a passion for Digital Marketing and making things grow.
  • 3-5 years of working experience in Digital Marketing or a related role. B2B or SAAS experience is a huge bonus.
  • Knowledgeable in these skills and tools sets: SEO, Email Campaigns, Lead Generation, Lead Nurturing, Marketing Automation, A/B Testing, Google Adwords and Analytics.
  • Intelligent, with strong interpersonal and communication skills.
  • Independent, self-motivated, proactive, results-oriented, innovative
  • Fluent in written and spoken English . You need to feel comfortable writing for an English-speaking business audience.
  • Candidates with less experiences will be entitled to Digital Marketing Specialist

If you would like to apply for this role or find out more, please contact Brenda Lee at (852) 2177-7577 or brenda.lee@greyanderson.com.



About Company

Grey Anderson is a specialist recruitment consultancy dedicated in Information Technology, Sales & Marketing and General Management. We provide the highest level of professional service to meet your recruitment needs and to achieve your business goal in the ever-changing business environment.


At Grey Anderson, we strive to exceed your expectations at all times with our strong network and expertise in the industries. Whether you are looking for a permanent or contract position, we will always be able to identify the best-suited candidate to add to the success of your business. Our recruitment services cover industries including Information Technology, Telecommunication, Luxury Goods, Consumer Products, FMCG, Media, Supply Chain, Healthcare, Tourism, Property, Financial Services, Professional Services, Consultancy as well as Utilities spreading over across Asia Pacific.
We appreciate not only the business with you, but also the business that you are running. We value not only the long-term partnership with you, but also your relationship with your people. We believe not only in placing the best and brightest talent, but also the opportunities they bring to help you achieve your goals and succeed in the market.
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